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Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
andyattiliis.com


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portfolio

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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presentation design
 

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ow far a design for presentation should be taken is usually decided by the job originator or creative director. They are in the best position to anticipate the circumstances under which a layout will be shown and what degree of polish will be required to ensure good results. Should niether of them ask for a specific manner to develop the concept, it is up to the creative provider to spell out an approach for their approval.
Given that there will be a presenter who has the complete confidence of the presentee, a thumbnail can sell any concept. Conversely, if the work must sell itself to a room full of strangers, it had better be complete in every way with only the production phase left to finish. Then there are in-between situations in which anything from a rough layout to a semi-comp will do a great job.
When there is need for a fairly high level of finish in the presentation piece, the task is usually performed by a designer with input from the art director. This is a productive way to work in that it serves to consolidate all elements of the job with the individual who will also be producing the finished product.

sample

For some presentations, a line and color rendering is the best solution.
When headline and copy are approved, but the image needs additional exploration, a quick line and color style is an appropriate way to work. With clarification that its purpose is for content and composition only, a loose line drawing combined with the copy is plenty to demonstrate how everything will work together. To get a better idea of how the finished piece might look, the client was also provided with a portfolio sample that showed the intended illustration style.
 

peau3.jpgThe addition of color, mostly flat fills, was necessary for those client-side participants who could not attend the presentation. It's only function was to clearly indicate that the ad would be in full color.

Creative functions:
Design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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