heer size is the design aspect that sets posters apart from most print vehicles. The luxury of having such a large space to fill is a very exciting prospect. After all, this form of message expression can actually be found hanging in art galleries throughout the world. That makes it as close as most graphic designers get to doing fine art to satisfy a commercial goal.
Such a creative situation deserves every chance of blossoming into something special. With a bit of supplied copy and thoughtful input from the art director, an experienced designer should be left alone to render a masterful solution.
A poster without type is quite a rarity.
To conceive of such a direction, the designer must recognize very unusual circumstances when they present themselves. For this sample, type just wasn't necessary because the piece was only hung in close proximity to the actual location which it depicts.
The problem was that few passersby realized that this row of townhouses beginning at 2000 Pennsylvania Avenue are actually the shell for a most unique shopping center. The solution was to raise its roof which revealed all the wonders to be found inside.