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sample

The top newsletter design story is Photoshop.

While the photos provided for many newsletter are not professionally done, Photoshop can often make imperfect snapshots better than acceptable. It has filters that sharpen, improve contrast and enhance color. In addition, after being drawn traditionally, Photoshop helps paint cartoons and other styles of illustrations more quickly than any other method I know.
 

vainmon.jpgIn the content packed 3-page interior spread shown below, a good design strategy is to keep the reader's eye moving by sprinkling images and consistent design elements around a dominant central key visual. This serves to stabilize and balance the layout.
Here, the central visual is a labeled aerial shot of the grounds. It works well to welcome and help potential visitors navigate this very large and complicated facility. Once again, Photoshop turned what could have been an extravagantly unreasonable investment into a practical and worthwhile effort. Because the original photo's visual qualities looked so out of place with other images on the spread, it appeared to be unuseable. Either a re-shoot or an original illustration would be needed. Instead, with the help of Photoshop's filters and retouching tools, a textural illustrative look that complimented the other elements was achieved in about  four hours.
It could be that there are other digital image manipulation programs as good as this great product from Adobe Systems. If so, they should also receive huge accolades for their contribution to publication design.
Creative functions:
Art direction, creative direction, design,  illustration and production*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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