nce a magazine's purpose and personality have been detailed and conveyed, the art director and designer can begin developing visual solutions. The difference in their roles is pretty much defined by their titles. As an art director gathers content and sets style parameters, a designer must put it all together with an eye that strives for the best possible performance. Such experience knows that the quality of both composition and production will directly impact on legibility and the desire to read.
The result of considered layout and typography will be a design in which each page works well on its own and in combination with the facing page. Together, they should make for an inviting double page spread that is superbly balanced through artful placement of key images and headlines.
Immaculate production will even further credibility. By supporting the feeling that great amounts of effort have been lavished on this striking publication, its pages will be most inviting. Quite impossible to fan through without some pause for thoughtful attention and intellectual refreshment.
Reinforce your masthead on the contents page.
If space and format allow, the content page's design is in a position to deliver a couple of important services. With great repetitive impact, it can reinforce the magazine's name. At least for the first couple of years and maybe for good, this strategy will provide an extra strong second impression that will serve to accelerate memorability.
Then, there are situations where the conceptual direction calls for using portions of interior images on the contents page. In this sample, the masthead's large size can provide an excellent visual counterbalance to the multi-imaged layout. Additionally, it can provide stability for a kind of free flowing contents montage