Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
Find out more

approach

experience

portfolio

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

logo design
 

s8.gif

A.gif 

hen designing a logo, it is most important to develop a meaningful concept. To this end, the initial designs should be done in black and white­ far in advance of even thinking about color. Despite the cosmetic advantage of presenting and possibly approving a color comp early in the process, it is not recommended. Rather than blur priorities, the wiser path is to develop a design's shape and lines before color is even considered. Since the goal of a logo is to make the entity it symbolizes memorable, its own concept and configuration must also be designed well enough to remember.
Further, extravagant multi-colored logos can actually be poor investments because they are so difficult to recall. On average, it takes 30 to 40 impressions before a target audience can even begin to retain the identity of a simple well designed logo. For an extremely complex logo, the number will be much higher.
Then, there's the rule of thumb that a logo must work as one color. The time always comes when inexpensive one-color printing is all that's available, because for many purposes it's all that is needed. While digital prepress accomplishes gray tints more easily than ever, separation of objects that touch must still be carefully considered to achieve a good one-color solution.

sample

Use black and white renderings to arrive at the most meaningful and memorable content for your logo

Here are preliminary design concepts developed for the Vianetix Corporation. This is a management consulting firm specializing in computer technology.





via2s.gif

via5s.gif


via7s.gif

 
Because there is no one visual icon that could appropriately represent everything that the company does, a typographical approach was agreed upon right from the beginning. Further input from the client, combined with creative direction and art direction, indicated that forward movement and growth were qualities that the logo should exhibit in an abstract form.
Creative functions:
Design, creative direction, and art direction*

next sample
 


*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69