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annual report
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graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
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annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
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magazine
masthead
newsletter
photography
poster
web

illustration
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captioned toons
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line
line and color
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icon design
 

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imple symbolic illustration. Can it be that this is the contemporary and preferred definition of the word, icon? While true icons are faithful visual representations of real things, in recent years the word's meaning has apparently expanded to some extent. In my experience, slightly more complex visualizations are regularly being included in the iconic group.
Presently, the characteristic that all such design seems to have in common is a concentrated effort to distill objects or concepts into their most basic visual forms. When the message being represented is more complex than a single object, even words are sometimes added to quicken communication. Such word and icon combinations are particularly prevalent in Web site design. They are like the departmental graphic identifiers found in a magazine. On a Home page and throughout the Web site, such devices serve both as links and as key visuals where appropriate.
 

peau3.jpgsample

Expanding the meaning of an icon with more icons .

Designing a shiek icon would have been just fine. However, since its specialized use strongly related to three career accomplishments, it made sense to design their symbology into the big picture. This happened to be a very fortunate situation. The kind that designers are constantly on the lookout for but seldom find. Usually, one or two items will work quite well, leaving just one last odd duck that needs to be forced into the scene. Inevitably, such manipulation has less than ideal results. In this case, however, shipping, air travel and Apple computers were easy to represent and a compatible fit.

Creative functions:
Design, creative direction, art direction and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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