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Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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367 Marketing Ideas & Tactics for Your Business
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Get the most out of two colors.

When solid purple overprints solid green, black is the resulting third color. With today's printing registration being more precise than ever before, the opportunities to mix colors are greater. The caution here is one of time. Because a smart designer can produce a vast range of intricate tint mixtures out of just two colors, the process can become self-defeating. At some point the cost for time for such services could surpass the price of using full process color to begin with.
 

peau3.jpgA good rule of thumb is to limit the combinations to those that have the greatest impact from both a communication and a cosmetic standpoint.

Creative functions:
Design, co-art direction, and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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