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Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
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cover design
 

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s there a title, a name, or one specific message that should be addressed in a headline on the cover? Is it a general message about the entity itself or is it a brochure selling one of the company's products? Is the publication being presented to a captive audience or a general audience? How will they physically receive it and how much time can we reasonably expect they will have to consider their first impression? These are just a few of the questions that will have been answered before the design of a cover can even begin.
By nature, however, most cover designs appear so simple in contrast to the rest of a piece. Such an illusion can often cause its importance to be glossed over. This is where it is most important for a designer to stay focused on the issues and goals as progress is made. With the publication's success riding on a cover's ability to urge the reader inside, experience teaches that each proposed ingredient must be considered repeatedly to ensure a hard working design.
 

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Be sure your cover's long title is in a position to be read.

Long titles often do the best job possible. They're just not as quick to read or comprehend. Rather than making them secondary to other elements on the cover, it makes sense to place them in the topmost position. Such a design strategy helps ensure that the entire concept is absorbed as quickly as possible.

Creative functions:
Design, co-creative direction, art direction and illustration, *

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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