cover design
 

s there a title, a name, or one specific message that should be addressed in a headline on the cover? Is it a general message about the entity itself or is it a brochure selling one of the company's products? Is the publication being presented to a captive audience or a general audience? How will they physically receive it and how much time can we reasonably expect they will have to consider their first impression? These are just a few of the questions that will have been answered before the design of a cover can even begin.
By nature, however, most cover designs appear so simple in contrast to the rest of a piece. Such an illusion can often cause its importance to be glossed over. This is where it is most important for a designer to stay focused on the issues and goals as progress is made. With the publication's success riding on a cover's ability to urge the reader inside, experience teaches that each proposed ingredient must be considered repeatedly to ensure a hard working design.