Listen well and the right design approach can emerge from a good talk.
During a meeting with an accounting firm who needed a corporate brochure, the same point was emphasized again and again. That the one indispensable goal of their organization was to understand each new client's needs very well, right from the start. They were accutely aware that both quality of service and the ability to sign with their client on a bottom line is clearly dependent on an extremely forthright relationship.
The time they took with me was enlightening to the degree that a solution for the HLH&J design literally jumped out of my notes. Formality, responsibility and relationship are the key impressions that inspired the words and images used in this brochure. In essence, direction for the entire concept, design and message resulted from one good talk.
Design, creative direction, art direction, headline writing and photo illustration*