approach

experience

perspectives

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

broadcast design
 

s8.gif
A.gif

s in print, broadcast requires that its images and typography be well designed. While print lacks movement, it must reproduce well on paper. For broadcast, decisions about cropping, color, camera movement, readability, dissolves from scene to scene and their relationships to audio are all based on how they will work on a tv screen.
The big difference, though, is the relative vulnerability of a concept in each media. Print is basic. For the most part, its design need only enhance support between a word and picture, making most ideas fairly easy to deliver in tact.
Conversely, the very aspects of broadcast that allow for the creation of incomparable excitement can also pose a threat to the message itself. Use of such a complex media demands that professionals constantly keep at least one eye focused on the communicative goals of an effort. It only takes a little loss of concentration for a message to jump track. In addition, designing for this media requires the experience to realize that available resources and talent must be up to the ambition of a concept. With detailed planning most ideas can be produced with more than acceptable quality. A comprehensive storyboard and pre-production outline will help make sure that the proposed method of execution balances well with prescribed limits of the project.

sample

The design strength of a television spot can be built on a single visual concept.
It is akin to watching Anthony Hopkins deliver a three minute dialogue without a mistake. You know it is a great performance because the camera never breaks away. While appearing easy to do, the quality is spellbinding because every gesture, word and inflection is delivered perfectly.
 


.

With just one simple well orchestrated top quality continuous move, even a tv spot without actors can demand attention. Upon entering a vault, the viewer's feeling is one of soaring in and around a vast array of huge steaming pots and pans. It was achieved with a  periscope camera, the movements of which were simultaneously controlled and tediously perfected by three cameramen.
As in the three minute actor's dialogue, power is generated by the seamless appearance of the move's design. It's uncomplicated nature gains even more strength by allowing the voice over to be heard: (music under announcer v.o.) Chevy Chase Savings and Loan is pleased to announce the seven percent passbook, and a delicious new dividend. Deposit five hundred dollars, and start a collection of custom cookware, free.
Every time you add to your seven percent passbook, you can add to your cookware collection at reduced prices. Your kitchen will look beautiful. Your savings will too. Only at Chevy Chase Savings and Loan. Home of the seven percent passbook.

Creative functions:
Co-art direction and design*

next sample
 


*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69