Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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creative direction
ad
annual report
brand
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brochure
chart
cover
exhibit
icon
illustration
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magazine
masthead
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photography
poster
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art direction
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annual report
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brochure
chart
cover
exhibit
icon
illustration
layout
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magazine
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photography
poster
web

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captioned toons
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comic strip
icon
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line and color
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mixed
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sample

Designing a subsidiary brand to match the parent corporation's brand can be very simple.

To begin with, the proper relationship between logos within the same family is a question of creative direction. The most rewarding strategy will grow from information and goals provided by marketing professionals, or the job originator. 
 

atlamon.gifIn general, there will be three design directions to choose from: (1) A name and design that are as alike as possible. (2) A name and design that are similar enough to see a possible relationship. (3) A name and design that aren't alike in any way.
IDEAsite is a subsidiary of gillINC. The creative direction to design this logo was that it should bear enough similarities for the relationship to be seen. So, once the IDEAsite logo contents were finalized, it became a simple matter to create the similarity. In short, matching a typeface, its color and overall kerning was enough to provide the correct visual relationship. Clearly, IDEAsite and gillINC have a compatible look, and could be members of the same corporate family.
glogo.gif


Creative functions:
Design, creative direction  art direction and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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