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approach

experience

portfolio

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

brand design
 

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he essence of well done branding can be found most clearly in the very first graphic materials developed by every business. In many cases, well before a direction has been decided upon for an ad, brochure or Web site. Before anyone involved is even tempted to water down the brand's memorability by adding a word or design element for the sake of expanding the message.
A logo and how it first appears on the business card, letterhead and envelope can fairly be called the birth of a brand. These premier exposures are the only times it will ever be perceived in its purest, most easily digestible form. That's why it is recommended that such early aspects of the brand always be referred to before developing any new materials.
Even in the absence of a graphic standards manual or specifications pamphlet, first published business papers should be enough of a guide to keep any astute designer on course. As materials are produced, they should be added to the business papers to ensure that your brand identity is maintained and furthered. The more conscientious we are in this regard, the sooner we will be remembered.
 

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Secondary brand considerations are well worth your attention.

When carefully considered and furthered on other materials, even the composition of elements on a business card can accelerate recognition of your brand. In addition to the logo, double negative spaces created by the type layout add a degree of uniquess to this design. Such a solution would not have been possible without the additional text needed to show an e-mail and Web site address
It is unusual for a circumstance that complicates rather than simplifies a look to also enhance the brand. The happy result is that Vianetix's Web site format is able to closely approximate this look using different elements. Please see their Home page design on the next page.

Creative functions:
Design, creative direction and art direction*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69