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marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
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design
ad
annual report
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chart
cover
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graphic standards
icon
logo
magazine
masthead
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presentation
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
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retouching
stock
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web

writing
ad
brand
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captioned toons
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headline
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web


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ad design
 

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ven for a message that only must work within the confines of a single space, degree of success can be furthered by a smooth and logical delivery. An acute designer eye sees that each superfluous graphic element in an ad will make the concept harder to grasp. That's why experience constantly urges simplicity. When a headline works well with a key visual, enough said. Without obstacles, an audience will quickly take the next and most desired step, which is to read copy.
So in a competitive situation, the ultimate design goal is to entice readership as soon as possible. That makes unnecessary subheads, initial caps, secondary logos, rules and color blocks visual impediments that slow down the process. If all but the absolute essentials can be eliminated, a compelling headline and key visual are allowed to connect in the quickest and most powerful manner possible. Then there's nothing left to do but read that first line of copy. When that's a winner too, members of a targeted audience are bound to finish the entire message.
 

peau3.jpgsample

Quick and clear design makes for extremely powerful advertising.

A lone brick standing up to a night sky in snowy weather quickly reminds us of this building material's ability to retain heat. Its simplicity is nothing short of elegant, leaving the reader with little to do but take in the headline and rather long copy which proves this ad's assertion in great detail.
I'd give up a snowball in you know where to have written that headline by Roger Vilsack. Get it, "under the moon" instead of the "sun" because its colder at night, right? Anyway, I'm glad to have had the chance to make any contribution at all on this one.
One, two, three, from left to right: brick in a box shaped like itself, headline in a typeface that's strong as the statement itself and  copy that everything else ordains must be read.
It's an ad that designs itself with little help from me. I can't fathom seeing it any other way. Just imagine color blocks, initial caps, subheads and so on and so on. Here, they are especially frivolous because anything more would seriously distract from a great concept and the ease with which it is delivered.

Creative functions:
Design and art direction*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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