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The thumbnail style itself can sometimes suggest a good look for the finished illustration. 

Sometimes the spirit of a first sketch can carry an entire piece. That is, image style can suggest itself at anytime during the creative process. This is easy to overlook in the earliest stages of concept development when creating a relationship between headline and image is usually the primary focus. That's why I hang on to everything related to a job. Each stage's work is a reminder of what the thinking and feelings were at different times. When a visual idea as seen in the earliest work holds the right answer it is important to be receptive. Otherwise, if a strong image style is ignored, the finished piece usually won't measure up to original expectations.
 

For this brochure, there was no established brand, so the look could be guided soley by the content and anticipation of future needs. However, the idea of retaining the charm of that first thumbnail's style needed to be conveyed to my client. A simple line rough with color fill did the trick. As a matter of fact, the actual line work used for the rough was cleaned up and used in the finished illustration. Thus, the spontaneity of the nicest lines drawn during the process was preserved.




Creative functions:
Co-creative direction, co-art direction, design and illustration*

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