It had become clear that any design which didn't use the original Amtrak logo would dilute recognition. If both the newsletter's name and the Amtrak brand were to prevail, they had to do it in the same masthead, thus becoming a necessary exception to the corporate identification guidelines. To fix such a dilemma, creative courage is required from all quarters. Consequently, everyone involved had to take the risk of doing good instead of looking good.
What to do if a young creative ever questions this obvious contradiction? Number one, cudos are in order for the act of asking rather than assuming the worst. As Dr. Spock once said, "logic is just the beginning of wisdom".
Then, the only possible defense to criticism for breaking the rules is plain truth. Since graphic standards were disrupting the very meaningful recognition they are meant to further, in this particular case, they had to be relaxed.
Creative direction, art direction and design*