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How to approach sidebar information.
There's no question that the addition of any element to a page detracts from the whole. So, is the addition of sidebar information in a publication ever appropriate?
It is a question that creative direction needs to answer whenever some device is needed to include extra content. Even when it doesn't do a good job of supporting the goal of the main message from any perspective. Naturally the temptation to use a sidebar often stems from the lack of other cosmetic features that might enhance readership. It is concluded that even though an extra body of copy, complete with a color tinted shape for containment doesn't make perfect sense, it's more visually interesting than just keeping things simple.
While the motive is well meaning, the thinking needs to be adjusted a bit. This sample satisfies two criterion that should be satisfied before even considering the inclusion of a secondary content area: (1) The core information itself relates well and actually enhances the main message as a sidebar. (2) The shelf-life of this piece is long enough (3-6 months) that the audience can feel comfortable about putting the surplus reading on hold for a time.