Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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367 Marketing Ideas & Tactics for Your Business
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Put your readers on the cover.

Or at least, the back cover. Featuring crew member photos on the back cover of this employee magazine immediately reinforces its good intention­to help workers know that they are part of a friendly and caring business community. The idea is particularly well suited to this situation because so many work away from home for extended periods of time.
Given the total number of crew members at that time, we estimated that everyone's smiling face would eventually be shown in about four years. That's a lot of magazines that will be saved for posterity and sent home to loved ones. So, rather than having a short shelf life, many will serve as wonderful reminders of the good times and valuable experiences to be enjoyed while working for this cruise line.
 

mwbc.gifCreative functions:
Creative direction, art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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