Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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367 Marketing Ideas & Tactics for Your Business
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brand creative direction
 

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ttention to the need for accomplished corporate identity should be considered indispensable to all communications. To begin any new assignment, some of the information reviewed by the creative director must relate to the client's brand history. This will help ensure that additions, enhancements and/or modifications are made without unnecessary detours off of a brand's existing path.
Corporate identification, branding and logo design are the three subjects usually mentioned when addressing the same important goal: making the most of creative consistency. In some cases this involves only visual elements, but for best results, all perceptions should  be considered for their potential as an integral part of an ongoing campaign. In fact, music, writing, style, a spokesperson, even taste and smell may also be important identifiers.
Time is the great tester of how well an identity has been conceived. During the decades that a brand is typically expected to serve, changes are inevitable. New products, new services, new policies and new leaders are just a few of the unknowns that can challenge a brand's growth. Precise planning, well considered creative and seasoned anticipation skills are responsible for efforts that are able to weather most anything. In a way, small businesses are in the best position to maintain a high level of brand integrity because they don't need to influence the entire planet by advertising constantly. For the vast majority of these, a well-done corporate identity should forever remain in tact and become all the more productive as time goes by.
 

timmon.jpgsample

Sometimes a brand's solution is standing right in front of us.

"It's important that the brochure shows me with a crowd of people", my client said. Timothy Conover is a corporate spokesperson who represents companys at events by weaving their message into his mystifying act. Now, how to move16 people to absolutely adore him on film? My strategy was to hire a couple of seasoned professional models that could help set a professional mood for the rest of the crowd who are, in reality, Tim's very good friends and associates.
As the project evolved, it soon became obvious that Tim, himself, was and would continue to be his own best possible branding solution. As we progressed on the brochure, it was an easy matter to reconfigure the key visual to also work nicely on business papers and an ad.We were even able to include the business card and label on the brochure's press run.

Creative functions:
Creative direction, art direction, design and headline writing*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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