Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
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writing
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brand
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captioned toons
comic strip
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headline
poster
theme line
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The right art directional solution is sometimes found hanging on an office wall.

Great pride and affection are often the emotions behind things that are framed and hung on a wall. During any creative process, it makes sense to at least consider these items for their potential value to an upcoming promotional initiative.
 

wcc4.gifThe graphics for these pages were noticed while walking through the corridors of the United States Department of the Treasury. Input from the job originator had been clear. Internal research indicated that graphic design for this Web site should be both contemporary and colorful. Such a departure from the existing site, which displayed little in the way of graphics or color, would be most welcome to visitors.
Our solution was to posterize and illustrate the black and white photos of banks and other financial institutions that were presently used to decorate their hallways. Photoshop would be used to add color. Given their historic and subjective significance, these painterly images easily fulfilled the art directorial requirements of this project.

Creative functions:
Art direction, creative direction, design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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