Learn how to increase the visual recognition of your brand in 2 days.
Few graphic identities average more than 10% of their full potential. This solution by Andy Attiliis is called the Creative Process For Communications For Branding For The Rest Of Us. In a comprehensive steb-by-step manner Andy shows how to efficiently propel your messages above and beyond.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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approach

experience

perspectives

portfolio

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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art direction

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sample continued from previous page

Allowing the home page to introduce your Web site and define its contents is a valid strategy.

While some developers discourage all but the most jam packed Home pages, please keep an open mind. Remember that a quiet introductory Home page style also has its place on the Web. Its value for a new visitor is the opportunity to grasp what your site is about, right from the beginning. While a page filled to the brim with information and links is quick, the site's purpose can easily be missed. What's gained in access time through dozens of links on the front page can be lost during the minutes it takes for someone to figure out the big picture.
 

wcc1.gifThis sample serves as just a cover and mission statement page. Included are a few general links to major sections. Compared to many sites, the volume of its content is fairly low. In some cases such restraint is well advised in order to get the audience off to a good start. To ensure quick and convenient navigation, a comprehensive index can be made available as explained on the previous page. For those who have difficulty with the idea of a simpler Home page, please remember that to realize the intent of a site, readers only need come to the cover once. Most often, once an understanding of the site is firmly established in their minds, they bookmark the index for future use anyway.

Creative functions:
Art direction, creative direction, design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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