Inhale The Complete
Creative Process.
Here's a course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
Find out more

ideasite home page

approach

experience

perspectives

portfolio

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

approach     

illustration
 

s8.gif

overview

creative direction

art direction

design

illustration

writing

photography

corporate id

web

job information form for design

job information form for illustration

job information form for writing


Getting to the heart of a message in visual terms is the job of an illustration. It's presence is intended to stimulate the mind's eye and imagination. A good image can help the headline or title create compelling expectation which will encourage the viewer to read on. Experience as creative director and art director enhances the effectiveness of illustration by Andy Attiliis. It enables him to customize both style and content to help ensure visual compatibility with other elements in the layout. Well considered and properly applied style decisions regarding contrast, composition, complexity and texture can positively effect an illustration's ability to compliment the rest of a design. In promotional situations, the brand's characteristics are equally important. Recognizing when, and to what extent a corporate color should be utilized can improve the quality of impact.

The difference in acceptable creative latitude from one media to another plays a significant role in how hard an illustration works. To help develop appropriate content, the degree of direct relationship needed between those first words and the image must be recognized. In large part, that depends on the kind of message that is being delivered. The competitive environment in which an ad appears, for instance, calls for a quicker connection than is needed to enhance an editorial endeavor.

A wonderfully successful word, image and design combination stops viewers in their tracks. The featured illustration contains just the right level of unique creativity to correctly counter balance those first words of a message. Together, they make a promise that the targeted audience simply can't resist. Consistently achieving the most productive balance begins with a logical approach.

approach

a. Review materials supplied by the project originator. Make use of a job information form to organize and consolidate necessary input. b. When there is a creative team*, work with the art director, designer and/or other project originator to finalize style. Settle on a look that will best support art direction and brand consistency. c. Work with the creative director, art director, writer and/or other project originator to finalize subject matter. Based on their input, submit a preliminary sketch showing the content and composition that will best support the creative direction. d. As necessary, a more finished line drawing or work in progress version is then presented. e. Draw or otherwise render the finished illustration. f. In most cases, supply in a digital format on disk. g. When beneficial to the client, provide a useage policy option that offers multiple exclusive useages based on a specified time period.    

*Not all creative project scenarios require a full creative staff. In many cases, a very experienced independent professional is the best choice for creative quality and efficiency. When there is not a creative team, Andy Attiliis can also provide creative direction, art direction, design and writing as necessary.

Except where otherwise indicated, all writing and creative functions displayed on this site are by Andy Attiliis.
Creative functions is a listing that highlights specific work performed on each sample.
All information found in this portfolio should be considered individual views based on the work experience of its author.

Copyright 2001 Andy Attiliis

 



Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69