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marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
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approach

experience

perspectives

portfolio

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
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tools and ideas

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approach     

design
 

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overview

creative direction

art direction

design

illustration

writing

photography

corporate id

web

job information form for design

job information form for illustration

job information form for writing


Successful graphic design accomplishes a quick, clear, beautiful and compelling relationship between the key words and key visual.  How quick and clear depends on how well positioned and readable they both are.  How beautiful and compelling relate to aesthetics and unique creativity.

In general, there are two kinds of graphic designers. One works in a  creative team scenario, striving  to streamline, fine-tune and produce design with input from others. The second works alone and  is responsible for just about everything. They are the independent design professionals who can also provide concept, visual style, image creation and copy direction. This kind of designer makes experience and approach key considerations when choosing a single source provider. Andy Attiliis is an independent with a work history that includes serving as an integral part of ad agency creative teams in a variety of roles. They include creative director, art director, designer, illustrator and production artist. In addition, the copywriting ability that he has acquired  is often applied to selected projects. While based on the traditional creative team methodology,  his approach readily adapts to a variety of design scenarios.

approach

a. Review materials supplied by the creative director, art director, marketing director, writer, and/or project originator. Make use of a job information form to organize and consolidate necessary input. b. When there is a creative team*, work with the art director to help decide on a style of design, illustration and/or photography that will best enhance the approved creative direction. c. Begin design by streamlining graphic elements so they read quickly and are visually complimentary to each other. d. Make decisions about emphasis and balance that will positively further the message's goal. e. Consider how design choices will work best with the existing brand. f. Advocate that essential aspects of all new solutions, once approved, remain consistent throughout every facet of upcoming and related design efforts. g. To ensure the utmost interest and credibility, strive for perfect and precise execution in all phases of final production.

*Not all creative project scenarios use a full creative staff. In many cases, a very experienced independent professional is the best choice for creative quality and efficiency. When there is not a creative team, Andy Attiliis can also provide creative direction, art direction, illustration and writing as necessary.

Except where otherwise indicated, all writing and creative functions displayed on this site are by Andy Attiliis.
Creative functions is a listing that highlights specific work performed on each sample.
All information found in this portfolio should be considered individual views based on the work experience of its author.

Copyright 2001 Andy Attiliis

 



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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69