Successful graphic design accomplishes a quick, clear, beautiful and compelling relationship between the key words and key visual. How quick and clear depends on how well positioned and readable they both are. How beautiful and compelling relate to aesthetics and unique creativity.
In general, there are two kinds of graphic designers. One works in a creative team scenario, striving to streamline, fine-tune and produce design with input from others. The second works alone and is responsible for just about everything. They are the independent design professionals who can also provide concept, visual style, image creation and copy direction. This kind of designer makes experience and approach key considerations when choosing a single source provider. Andy Attiliis is an independent with a work history that includes serving as an integral part of ad agency creative teams in a variety of roles. They include creative director, art director, designer, illustrator and production artist. In addition, the copywriting ability that he has acquired is often applied to selected projects. While based on the traditional creative team methodology, his approach readily adapts to a variety of design scenarios.
a. Review materials supplied by the creative director, art director, marketing director, writer, and/or project originator. Make use of a job information form to organize and consolidate necessary input. b. When there is a creative team*, work with the art director to help decide on a style of design, illustration and/or photography that will best enhance the approved creative direction. c. Begin design by streamlining graphic elements so they read quickly and are visually complimentary to each other. d. Make decisions about emphasis and balance that will positively further the message's goal. e. Consider how design choices will work best with the existing brand. f. Advocate that essential aspects of all new solutions, once approved, remain consistent throughout every facet of upcoming and related design efforts. g. To ensure the utmost interest and credibility, strive for perfect and precise execution in all phases of final production.
*Not all creative project scenarios use a full creative staff. In many cases, a very experienced independent professional is the best choice for creative quality and efficiency. When there is not a creative team, Andy Attiliis can also provide creative direction, art direction, illustration and writing as necessary.