Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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sample

How to get lots of smiles.

For a cruiseline magazine's back cover story, lots of happy crew people were needed. But, the ship was leaving in forty minutes. With camera, layout and releases in hand, the editor and I charged accross the street to the dock. Since we needed at least a three dozen portraits, we figured on less than a minute per photo. That allowed time to flash the layout, explain briefly, frame, shoot and get a release signature.
 

ammon.jpgWhat a happy lesson lesson this turned out to be. It seems that the layout and explanation were just enough to inspire a bit friendly confidence. Then, with no time for apprehension, we found that people are most willing and able to generously bestow a great first smile. Had they needed to dress up, come to a studio and awaited their turns, I don't think we would have gotten the same genuine results.

Creative functions:
Art direction, creative direction, design, photo retouching and assembly*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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