Branding, Design and
Illustration Services.
In addition, Attiliis authors and teaches The Creative Process For Communications For Branding For The Rest Of Us.
andyattiliis.com


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approach

experience

perspectives

portfolio

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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approach     

art direction
 

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creative direction

art direction

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job information form for design

job information form for illustration

job information form for writing


Like some other independent design professionals his
experience has come full circle. Andy Attiliis has a  work history that includes positions in many creative roles. This is particularly helpful when considering the art direction of a job. Because he has worked from both sides of the drawing board, he is able to deliver seasoned guidance and satisfy all of the necessary art directional challenges. In other words,  make very sure that what has been suggested as a visual solution is actually  possible artistically; that it will support the the approved marketing and creative directions; and that it can be accomplished without jeopordizing the brand. 

How can I deliver unbridled visual excitement? When is exquisitely tasteful understated calm appropriate? Should there be vibrant contrast or will subtle muted tones make a strong headline more dynamic?  Has the aesthetic look of this particular initiative already been established in a prior effort? These are the kinds of considerations that must be made in order to properly guide the artistic progress of a job. Finding exciting, successful visual solutions is furthered by comprehensive information and a specific approach.

approach

a. Review information and materials supplied by the creative director, marketing director, writer and/or project originator. Make use of a job information form to organize and consolidate necessary input. b. When there is a creative team*, work with the creative director and writer to help develop a compelling and informative creative concept. c. Participate in the initial conceptual phase by submitting thumbnail layouts as new ideas come to mind. These initial rough concepts benefit the creative process in a variety of ways. Free from the pressure of having to be perfect, they encourage spontaneous thinking. Quick to do and easy to understand, they distill an idea into the simplest of forms. Such a modest approach reveals conceptual merit, or lack thereof, immediately. Even after much creative exploration, an early thumbnail sometimes turns out to be the very best solution. d. Choose a style of design, illustration and/or photography that will best enhance the approved creative direction. e. Direct how existing graphic elements such as logos, symbols, layout and typographical format should be maintained to preserve brand recognition. f. As necessary, direct, inspire and quality control design, illustration and/or photography.

*Not all creative project scenarios use a full creative staff. In many cases, a very experienced independent professional is the best choice for creative quality and efficiency. When there is not a creative team, Andy Attiliis can also provide creative direction design, illustration and writing as necessary.

Except where otherwise indicated, all writing and creative functions displayed on this site are by Andy Attiliis.
Creative functions is a listing that highlights specific work performed on each sample.
All information found in this portfolio should be considered individual views based on the work experience of its author.

Copyright 2001 Andy Attiliis

 



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