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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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portfolio

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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photography art direction
 

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uarantees that art directors will get the photographic style that they see in their heads are hard to come by. Reasonable insurance is only available through familiarity with a photographer's past work. In order to get what we want, we must see that the necessary qualities have already been achieved by reviewing a portfolio or other promotional vehicle. While some small measure of a conceptual goal should be left to chance for the sake of possible improvements, that's the extent of allowable guesswork. Otherwise, the capability to build on an existing visual style, or deliver the expected creative direction is seriously diminished.

sample

The right photographer can shoot the outdoors indoors while turning day into night.

Long and inspired experience with shooting big production photography is evidenced by Ross Stansfield's portfolio. It clearly demonstrates an ability to produce and control all the requirements of an extremely complicated shoot.
 

ammon.jpgTo even consider creating an involved image, there must be some proof that it can actually be done. With one so complex as this, the need to find a talent that can make it happen becomes obvious very quickly.
Even when we all know that most things are possible, there are resources to consider. If a great big idea is attempted without adequate support, it can soon turn into one awful nightmare. Therefore, whenever new creative ground is being broken, the thumbnail stage of a concept isn't too early for a little productive anticipation.

Creative functions:
Art direction and design*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69