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Creative Process.
Here's a course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
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marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
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portfolio

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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newsletter art direction
 

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ith input about mood, style and marketing goals from the creative director or job originator, it is time to envision a look. Frequently, however, so much of the brand's visual characteristics have been established by now that it would seem that there is little left to do. Not much more than a masthead approach and a rough layout idea along with logo, typograpical and imaging guidelines may be sufficient to get a designer started.
This is where some extra attention to an entity's personality should be given. Because, just a bit of time with things like the company's themeline,  philosophy and description could provide some insightful inspiration. Combined with the visual history, a little reading can reveal a heretofore unrealized aspect of an organization's being. Such information could make supportive image styling and even some decorative enhancement positively viable.
Many times, the search for meaningful creative visual enhancement yields little. It becomes obvious that nothing has been missed. That nothing more than well considered art direction of the existing design parameters will do. But, if there is a way for style and mood to further some measure of an entity's uniqueness while preserving the brand, a newsletter can be the perfect place for such an expression. And, this is where some extra scrutiny will yield enhanced understanding between an organization and its audience.

sample

Repeat strong graphics on your newsletter to help make readers feel right at home.

A masthead can only begin the job of establishing a unified and consistent look throughout a long run of identifieable newsletters. Well planned typography can also support the consistency that creates familiar environments. The kind that readers enjoy visiting again and again. In this sample, a feature column bar works with the masthead to border the content area in such a way that affords numerous layout opportunities without ever losing its recognizeability.
 

ammon.jpgCreative functions:
Art direction, creative direction,  design  and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69