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portfolio

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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magazine art direction
 

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ow each departmental and feature article is introduced begins to address the art direction of a magazine. For departments, visual identity is often established through symbolic images that have been combined with typography. For feature stories, each is usually given a distinctive design flavor that is initiated on its own title page.
These two areas, along with the cover, are where basic visual aspects of mood, style and design are established. Further, the comprehensive graphic guidelines for a whole new magazine can be developed in just a few double page spreads.
In two or three days, many an experienced designer could complete a cover and enough spread comps to direct the course of a magazine. In some cases, with a core layout already on their computer, it could be done even faster. Trouble is, such an approach discounts the diligent consideration needed before pen is set to paper that makes or breaks a specific mission.
With sensible steps towards acquiring knowledge of the magazine's subject matter, an art director's work can really speak to its readers. As familiarity with the publication's goals are gained, stylistic limits can be set. Then, the imagery chosen to support copy will be successful in securing an audience's trust and confidence.
 

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sample

Think of a magazine cover and its contents page as extensions of each other.

Let the cover highlight a main story or two. Then, through some typographic and image similarities, visually connect the two. Together, they make a much more useful and powerful tool for an audience than one or the other on its own.
Most importantly, don't hide the contents page. Clearly, they should be in close proximity to each other to best share the goal of helping readers find what they need. A contents page that folds out from the front cover or one that appears on the first inside page are the best options.

Creative functions:
Art direction, co-creative direction, design and photo montage*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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