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marketing ideas & tactics for your business
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367 Marketing Ideas & Tactics for Your Business
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art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


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icon art direction
 

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hen one icon is needed, an art director will begin by distilling the content down to its simplest form in a rough sketch. Then have it rendered in the existing brand's illustrative or photographic style. Simple as that, unless there is an earthshaking reason to introduce an entirely new style into the brand's look.
For a group of icons, a test will be performed in thumbnail form to determine if all members can perform as true icons. That is without the help of words. If so, and their are no anticipated additions that would need written help, an ideal family of icons has been created. The beauty of such a successful group is that each member can communicate faster than the word it represents.
When all members can't speak on their own, for the sake of consistency, each will require an accompanying written description. In this case, an art director will endeavor to simplify the details of each image while preserving the integrity of an established style.

Combine icons for a unique meaning and look.

While this "targeted fax" icon is a striking visual, it still required word support. The Web page on which it appeared also carried "faxed marketing ideas" as the headline. A headline was obviously necessary because no images exist for the words "marketing" and "ideas".
 

ameri.gifThere were twelve such illustrations in all, each relating to some kind of marketing idea. While not true icons, because of the double imagery, extended and worthwhile icon-like meaning is realized by the creative combinations.

Creative functions:
Art direction, creative direction, design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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