By Andy Attiliis
Art directors should know the difference between viable visual history and the need to make a unique start. Not to mention all the creative regions in between. In this case, the whimsical style and look of the Wolf Trap posters has been a very successful direction for many years.
AAAWith no good reason to change an annual approach that has enjoyed great recognition, responsible art direction calls for furtherance of existing graphic charactersitics. Such a strategy renews fond memories of last year's style into the new message. It's like delivering another premiere performance from a familiar stage.
AAATherefore, the perfect visual style is one that moves people while paying respects to the imagery they already know and associate with the message.
Andy Attiliis believes it is the creative community's responsibility to provide clients with specific reasons for messaging decisions. With this knowledge, they are more likely to stay on course long enough to get resuts. He developed this work on the creative process and its functions to show how they can best be used to accomplish communication goals. Attiliis is a hands-on creative director who has provided creative direction, art direction, writing, design, and illustration for over 36 years.