Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.


marketing ideas & tactics for your business
that can change the profitability of your business
367 Marketing Ideas & Tactics for Your Business
Find out more

ideasite home page

approach

experience

perspectives

portfolio

art direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
layout
logo
magazine
masthead
newsletter
photography
poster
web

creative direction
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
icon
illustration
logo
magazine
masthead
newsletter
photography
poster
thumbnail
writing
web

design
ad
annual report
brand
broadcast
brochure
chart
cover
exhibit
graphic standards
icon
logo
magazine
masthead
newsletter
poster
presentation
web

illustration
black and white
captioned toons
caricature
color
comic strip
icon
line
line and color
map
mixed
photo montage
photo illustration
product
retouching
stock
storyboard
web

writing
ad
brand
brochure
captioned toons
comic strip
editorial
headline
poster
theme line
web


contact
online estimating
phone consultation
tools and ideas

home

cover art direction
 

s8.gif

A.gif 

ome covers are packed with both imagery and typography. Others are simple as pie, offering little more than a title and the whisper of an image. Everything depends on the job it must do and the environment in which it needs to work. If a magazine is primarily sold from a news rack, the cover may need many teaser headlines to attract potential buyers. Many Web sites need at least one fairly quiet place to establish their purpose. Others need the equivalent of a table of contents on their Home page to best ensure their audience will stay. So, what ingredients will make a cover work hardest requires thinking completely through all the possibilities. Only when all the functions a cover needs to perform are identified can we begin formulating a successful strategy.
Once the creative direction has been established the art director will strive for cover content that is compellingly beautiful, impactful and communicative. Whether it be with a photograph, an illustration or a combination thereof, it will want to knock members of the target audience on their ears so that there is no question that they will read the accompanying message.
Should the long term direction be a consistent image style, each new cover's subject matter will need to be done within the confines of that style. The advantage of such a pure approach is that brand recognition can be built more quickly and produce the most lasting impression.
 

ameri.gifsample

What should a Web site cover be expected to do.

The Home page can serve as a complete index, with links to everything inside, if it doesn't mind giving up the most logical position from which to ingratiate readers. However, when explanation of purpose is needed, the first page is the most sensible space for a meaningful introduction to take place. From a design standpoint, this translates into less is better. Meaning that a mission message can be absorbed more easily within a cover layout which is designed to be free of distraction.
Conversely, if the site's purpose is clear to everyone with no anticipated need to emphasize anything new, an index can be appealing too. With links to everything in the site, such an approach affords readers a complete preview and total access upon arrival to the Home page.
This first cover design for IdeaSite is a compromise. Between pull down windows and linked subheads, a great deal of immediate access is proffered. At the same time, prominent titles, a themeline and the subheads themselves serve to explain the site's mission. As it turned out, the best solution was an even quieter approach. As shown on the next page, the final approved design works because of help provided by an index page. This tool stays available to readers throughout their visit enabling convenient and complete access to everything in the site at all times.

Creative functions:
Art direction, creative direction, design and photo illustration*

next sample
 


*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis.



IdeaSiteForBusiness.com is owned and operated by gillINC. All rights are reserved. No use of any content published on
Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: gillINC. is not liable or responsible for
the advertising offerings and/or claims made by advertisers and affiliates appearing on this site.

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69