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creative direction
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annual report
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cover
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magazine
masthead
newsletter
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chart art direction
 

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harts mix graphic elements with copy to dispense statistical data in a quick and meaningful way. With digitalization has come the ability to incorporate many more kinds of images and styles into these informational exhibits than ever before. Useage free image collections are one of the primary resources that make such chart enhancement practical. Whatever is needed can be pulled from a cdrom and readily adapted for use as a background or other type of chart part.
Another boon to chart art are the growing numbers of illustrators and designers who have become more experienced and sophisticated in the development of great new ways to display the facts. Any art director who peruses a Washington Post or USA Today can clearly see that the sky's the limit in this emerging somewhat specialized endeavor.
More than ever, charts are filling in as key visuals in ads, brochures, editorial articles, Web sites and many other unexpected places. As long as art direction ensures that extraordinary graphics enhance rather than confuse the numbers, such charts will be well-received and successful.
 

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Stack them high and low.

A special illustrative treatment of a chart's main focus could look great stacked. In this sample, questions about cost, or more specifically money, are answered. If this is the first chart to appear in a campaign, an art director should consider the long term visual viability of the look that is established here. That is, the illustrative style should be complimentary to those kinds of images with which it is likely to be seen. Additionally, an ongoing talent list of the original image maker and others who can offer the same style should be kept for future needs.
The reality is that if this approach is likely to be used again, every effort should be made to preserve its appearance. Because, each visible ingredient of a messaging initiative impacts the integrity of a brand.

Creative functions:
Art direction, co-creative direction, design and illustration*

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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.

All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis




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