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annual report art direction
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magine an annual report design that reflects all the visual characteristics of the preceding year's ad campaign. It would be entirely possible since the goals of the two efforts are so strongly related. One shoots for the stars while the other reports results. How sensible to let recently memorable ad messages support the year end's financial reality. Certainly, the brand consistency that would result from combining the two efforts in a meaningful way, in itself, would be well worth the creative energy. Not to mention the creative logic. In addition to reporting facts and figures, this kind of endeavor would also serve as a kind of portfolio/creative standards manual that showcases the promotional efforts that helped get an organization where it is today. Exactly the way it is intended to be showcased. So, while investors enjoy looking at profits, they will be reminded that here also is evidenced the ability to further established creative committment. What a wonderful way to instill confidence in the past and productive interest in the future.
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sample
Take time to review existing photographs and illustrations.
While there is no guarantee that a search of the files will provide all the solutions needed for a new annual report, it will be well worth your time. Familiarity with the overall brand direction and appreciation for the value of building a library will both be furthered.
In some situations, such a run through the existing materials can prove to be a huge success. It turned out that the United Fresh Fruit and Vegetable Association's library of gorgeous photography was irresistible. And they owned it all outright. Talk about getting your money's worth, I used nearly every bit of it (right down to the last lime) to create a most bountiful border and to illustrate feature spreads. From both an artistic and a member point of view, this annual report was a very fruitful effort.
Creative functions:
Co-art direction and design*
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*Creative functions refers to the kind of work performed on each sample by Andy Attiliis.
All information found in this portfolio should be considered individual views based on the work experience of Andy Attiliis.
Copyright 2001 Andy Attiliis
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